Resume

Profile

Seasoned B2C/B2B product marketing professional with more than 11 years of leadership and management experience.

Marketing, sales, and event planning background with a track record of progressive roles and increasing responsibilities.

Passionate about communicating product value to the marketplace and enhancing customer experiences.

Customer-focused, methodical thinker who learns quickly and adapts to changing market trends and company goals.

Skills

Product Marketing
Direct Marketing
Content Creation
Technical Writing
Inventory Planning
Employee Training and Development
Cross-Functional Collaboration
Creative Problem Solving
Event Planning
Organization
Communication, Oral and Written
Attention to Detail

Highlights

Consistently exceeded sales goals for product launches/releases.

Managed annual product catalog project, attributing up to 20% of total company sales.

Drove growth and brand awareness by improving company’s presence at trade shows.

Improved and implemented processes to increase efficiency, collaboration, and output.

Implemented cost savings through quantitative analysis and vendor relations/negotiations.

Professional Experience

Molina Healthcare, Long Beach, CA, 2016 – Present

Marketing Specialist
Develop and implement marketing plans to support sales teams and increase member enrollment. Manage workflow of approximately 40 projects simultaneously. Create materials that are compliant with government guidelines and aligned with brand standards. Monitor and analyze campaign performance to guide future initiatives and direction.

  • Implement streamlined process for communicating marketing initiatives with sales teams, increasing efficiency and collaboration.

Western Psychological Services (WPS), Torrance, CA, 2011 – 2016

Product Marketing Manager, 2012 – 2016
Led marketing efforts supporting new online/software/print product launches and enhancements to existing products. Created and implemented go-to-market plans, including product positioning, messaging, and customer personas. Wrote compelling product descriptions for print and digital channels, incorporating Google keywords to optimize search rankings. Created marketing collateral to support Customer Service and Sales teams. Conducted competitive and pricing analysis and inventory forecasting. Helped guide and determine product requirements. Attended trade shows, assisted customers, and set up/tore down exhibits.

  • Increased sales attributed to annual product catalog by 30% while decreasing expenses by 40% using quantitative matchback analysis.
  • Implemented cross-functional process for managing complex product data/content across several platforms (ERP, CRM, CMS).

Marketing Coordinator, 2011 – 2012
Supported the Director of Marketing by coordinating direct mailings, print advertisements, and 12 annual trade shows. Managed and coached a marketing assistant. Led two successful product catalog projects and wrote product descriptions for print and digital campaigns.

  • Awarded increased responsibilities within 3 months in the position.

Hyatt Hotels Corporation, Multiple Locations, 2006 – 2011

Convention Services Manager, Newport Beach, CA, 2010 − 2011
Collaborated with key clients to manage all aspects of group stays, including guest room reservations, banquet food/beverage, meeting room setups, audiovisual requirements, and billing arrangements for groups up to 600 people.

  • Surpassed forecasted revenue goals.

Group Services Manager, West Hollywood, CA, 2008 – 2010
Assisted in the launch/opening of the first Andaz brand hotel in the U.S. Managed all aspects of group stays, including guest room reservations, banquet food/beverage, meeting room setups, audiovisual requirements, and billing arrangements for groups up to 300 people.

  • Implemented new platform for managing group/event details, including customization and training of hotel staff.
  • Developed catering menus and established SOPs for groups/events.

Catering Sales Manager, Long Beach, CA, 2006 – 2008
Completed cross-functional training program in all hotel departments. Sold and planned events for up to 100 people. Developed strong relationships with internal and external partners. Collaborated with clients to plan event food, beverage, room setups, and audiovisual requirements.

  • Exceeded annual sales goals consistently.

Education

Bachelor of Arts
Hospitality Business Management
Minor, International Business
Washington State University
Pullman, WA

Swiss Semester Abroad Program
University Center Cesar Ritz
Brig, Switzerland

Training

UX Fundamentals, Aquent Gymnasium
Writing for Web and Mobile, Aquent Gymnasium
Writing Marketing Copy, Lynda.com
Brand and Product Management, IE Business School
Introduction to Search Engine Optimization, University of California
Marketing Analytics, University of Virginia
Project Management: The Basics for Success, University of California
Copywriting Essentials, Direct Marketing Association (DMA)
DMA Conference and Expo, Boston, MA

Technology

Adobe InCopy
Asana
Microsoft Project Success
SharePoint
WordPress
Dynamics CRM
nopCommerce CMS
DNN CMS
Microsoft Office

Volunteer Activities

Special Olympics LBUSD Spring Games
Operation Easter Basket
Operation Teddy Bear
Redondo Beach Cleanup